Ecoground: A Brand Identity for Sustainable Living This project presents a complete brand identity for Ecoground, a conceptual company focused on sustainable and organic living. The identity is built around a meaningful logo that cleverly forms the a leaf or rolling hills. The design uses a refreshing palette of natural greens and an earthy yellow to convey a sense of harmony and growth. This visual system is applied consistently across various touchpoints, including print, digital interfaces, and merchandise, creating a unified and trustworthy brand that resonates with a conscious consumer base.